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Our Purpose

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Our purpose at Bhutan Naturals is to empower Bhutanese farmers through sustainable agriculture by providing high-quality organic spices and supporting the development of sustainable practices. We believe in fair trade, food safety, and making a positive impact on the environment and local communities. We are dedicated to connecting farmers with buyers who value organic products and ensuring that our pricing benefits everyone. Our ultimate goal is to make a positive impact on the lives of farmers in Bhutan and contribute to sustainable agriculture in the region.

Our Promise

We promise to offer high-quality organic spice products while also supporting fair-trade and sustainable agriculture practices in Bhutan. Our top priority is food safety, and we aim to make a positive impact on the lives of local farmers through our commitment to fair pricing. We are dedicated to providing the finest products to our customers and supporting the growth of sustainable agriculture in the region.

Our brand voice:

Authentic, natural, passionate, fair, and socially responsible.

Authentic: The brand is authentic in that it is committed to providing high-quality, sustainable, and organic spices and sources the raw materials from legally registered farmers groups formed by them, who are committed to using natural and organically-prepared manures, ensuring that the products are chemical-free and environmentally friendly. This means that the brand is true to its values and committed to providing genuine, high-quality products.

Natural: The brand is natural in that it is committed to using natural and organically-prepared manures, ensuring that the products are chemical-free and environmentally friendly. This means that the brand is focused on providing products that are as natural as possible and in line with the company’s mission of sustainable agriculture.

Passionate: The brand is passionate about the importance of sustainable agriculture and the positive impact it can have on the environment, local communities, and the economy. They are dedicated to their mission and vision of creating a sustainable future for their farmers’ groups, the company, and their customers. This means that the brand is committed to its mission and vision, and is driven by a sense of passion and purpose.

Fair: The brand is fair in that it is committed to ensuring that the pricing policy benefits farmers, the company, and buyers. This means that the brand is committed to providing fair prices for its products and ensuring that its business practices are fair and just.

Socially Responsible: The brand is socially responsible in that it is committed to supporting the development of sustainable agricultural practices in the region and economically empowering its farmers’ groups. This means that the brand is aware of its impact on society and is committed to making a positive impact on the lives of the farmers in Bhutan and the development of sustainable agricultural practices in the region.

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Mr. Jigme Nidup Gyeltshen, General Manager - He is responsible for managing the day-to-day operations of the company. This involves overseeing production processes, managing the company’s finances and budget, hiring and managing staff, building and maintaining relationships with suppliers, customers, and other stakeholders, ensuring compliance with regulations and safety standards, monitoring market trends and adjusting business plans accordingly, and developing marketing and promotional campaigns to increase sales and brand awareness. He is a member of the Internal Control System (ICS) Management team.

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Mr. Chhimi Dorjee, Founder & CEO: He is responsible for a wide range of functions which includes, developing and implementing the company’s strategic plan to achieve its intended goals and objectives, as well as leading and managing the team to ensure effective execution of the said plan. In addition, he establishes and maintains relationships with customers, suppliers, and other stakeholders, and ensures that the company complies with legal and regulatory requirements. Mr. Dorjee also manages the company’s finances to ensure sustainable growth and profitability, identifies opportunities for innovation and improvement in the company’s products, and builds a positive organizational culture that motivates employees to perform at their best. He represents the company in various important events, and anticipates and addresses the challenges and risks that could impact the company’s success. He ensures that the company operates in an ethical and socially responsible manner.

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Mr. Dendup Tshering, Production Supervisor - He is responsible for planning and organizing production schedules, overseeing the production process to ensure it runs smoothly and efficiently, and managing and supervising the production team. This includes assigning tasks and monitoring performance, ensuring that products meet required standards, and monitoring production output to identify areas for improvement in productivity and efficiency. Additionally, he maintains and controls inventory levels of raw materials and finished goods, ensures compliance with safety regulations, and maintains a safe working environment for all employees. He ensures that the established Standard Operating Procedures (SOPs) are strictly followed. Mr. Tshering collaborates with other units to ensure smooth and timely production processes. He is a member of Internal Control System (ICS) Management team.

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Mr. Tshering Dorji, Technical Supervisor - His primary roles and responsibilities include, overseeing the maintenance and repair of machinery and equipment used in the spices processing. He coordinates with the production team to ensure minimal equipment downtime and that production targets are met. Additionally, he develops and implements preventive maintenance programs to minimize equipment breakdowns and downtime. He trains and guides production support staff on the proper use and maintenance of equipment and machinery, conducts routine inspections to identify potential issues, and ensures compliance with health and safety regulations related to equipment and machinery use. Moreover, he collaborates with other units to ensure smooth and efficient operations and conducts research on new equipment and technologies to ensure productivity and efficiency in spice processing. He is a member of the Internal Control System (ICS) Management team.

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Ms. Rinchen Zangmo, Assistant Marketing Manager - She is responsible to assist the CEO and General Manager in developing and executing effective marketing plans and promotions to enhance sales and boost brand awareness of the company’s spice products. She assists in conducting market research and analyzing consumer trends to identify new growth opportunities. Additionally, she works closely with the sales team to align marketing initiatives with sales goals and objectives, builds and maintains relationships with key customers and partners, manages the company’s social media presence and promote the brand and its products. She also assists in creating marketing materials such as brochures, flyers, and product catalogues, plans and coordinates participation in trade shows, exhibitions, and other promotional events.

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Mr. Younten Phuntsho, Production Assistant - He supports the production team by helping to plan and schedule production activities to meet the demand, operating production equipment, and monitoring output to ensure that products meet quality standards. He also assists with quality control checks on raw materials and finished products, and with monitoring inventory levels of raw materials and finished products, informing the production supervisor when stocks are running low. In addition, he helps to maintain a clean and organized production area, ensures that equipment is properly cleaned and maintained, and prepares production reports and maintains production records. He performs general administrative tasks such as filing, data entry, and document preparation, and assists in following health and safety protocols to maintain a safe working environment for all employees.

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Mr. Sangay Phuntsho, Stores Assistant: He is responsible for receiving and inspecting incoming materials, including raw materials and supplies, to ensure they meet the company's quantity and quality standards. He keeps accurate inventory records and maintains optimal stock levels, issuing materials and supplies to the production team as and when requested. He ensures that the store's area is clean, organized, and safe, coordinating with suppliers and other units to resolve any discrepancies or issues related to inventory. He conducts regular stock counts and audits to ensure accuracy of records, assists in the preparation of purchase orders, and ensures the timely delivery of raw materials and supplies. Mr. Phuntsho also maintains records of damaged, obsolete or surplus materials and organizes their disposal or sale, ensures compliance with safety, health and environmental regulations in the stores area, and supports the management team in identifying opportunities for process of improvements and cost savings in the stores function. He is a member of Internal Control System (ICS) Management team.

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